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Owing to its mild climate, beautiful and diverse landscape and its rich cultural legacy, Souss Massa has all the necessary assets to qualify as tourist destination par excellence.

Each year, over a million tourists head for Souss Massa to visit its seaside resorts and hinterlands which enjoy a national and international reputation.

As a major city in the Souss area, Agadir is well famous for its coastal tourism highly concentrated in and around Agadir (Marina, Surf, sailing, etc.). Having said that, the Souss Massa region has also succeeded in attracting tourists to its hinterland for such activities as hiking, trekking, oasis visiting, etc. In figures, this translates as 2323 classified hotels (1 to 5 stars) 39000 beds, that is 30% of the capacity of national lodging, 4.7 million annual overnight stays, that is 1/3 of overnight stays at the national level. With that said, tourism employs over 120,000 persons and generates 15 billion dirhams of revenue with an added value of 5.4 billion dirhams.

In terms of travel, various tourism activities are available, from lazing idly on the beach in the West to ecotourism and desert trekking in the East or climbing up the mountains bordering north and south of the region. Stunning views of the Arganeries, fortified towns, lush valleys or sand dunes are all examples of attractions that tourists enjoy. Taking long walks and strolling the souks amid the artisans, feasting their eyes on a vibrantly multicolored tradition embodying the diversity of the peoples in the region. The key word is escapism.

Taghazout Bay

It is a seaside resort open to the hinterland, certified High Environmental Quality (HEQ), that is located 15 km from Agadir and covers more than 615 hectares with a capacity of 12,376 beds. The resort’s design takes into account the preservation of natural resources as well as the respect and enhancement of the socio-cultural authenticity of the region.

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